I'm a little bit baffled by this new advert for Microsoft. The company is hardly mentioned - at first I thought it was an advert for the shoe shop. I'd love to know what the ad agency were thinking when they sat round the table... and what they wanted to achieve. My lasting impression is what's being sold? Maybe I'm not clever enough to understand! Though I'm a geek and surely I am the target audience - someone who would swap from an Apple Mac to a PC running Windows.
I do like the discount card which has Bill Gates' mugshot from his arrest in New Mexico in 1977 for a traffic violation.
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