I have not looked at the stats, but I suspect the readership of the Last Turkey consists of the half a dozen or so authors, a few friends and the odd lost cyber space traveller. Hardly the basis for world take over sized business plan. Then again, blogging for most people is not about making money, it is just a bit of fun and an outlet for your opinions, funny stories and whatever is on your mind.
Then there is Perez Hilton. For those who don't know, Perez Hilton is probably the most pointless "celebrity" on planet earth. He basically runs a blog that talks about other celebrities like it matters. Like it really, really matters. Well, it seems, celebrities really do matter to a lot of people.
Hilton's blog has just had its busiest month (not least because rap star Will.I.Am" allegedly belted the annoying little pratt and he milked it for all it was worth). Check out the stats - it is enough to make even Rupert Murdoch whince:
Last week, was our busiest week ever on the site!
And, the month of June was our most visited month in the website’s history.
According to Sitemeter.com, we had 268.9 million page views last month.
That’s insane!!!!
Our previous record was 249.9 million in February of this year.
And, just a year ago, in June of 2008, we “only” had 207.3 million page views for the month.
The Inquister has done a little bit of maths on all this, presumably to make us all feel like we have completed wasted out lives pursuing far less frivolous pursuits:
268.9 million page views in 30 days for June 2008. Let’s break that down and do some rough guesstimates:
268,900,000 / 30 days = 8,963,000+ pageviews average per day, or 373,000 pageviews per hour, which is more than most sites on the internet could hope for in a month, but I digress.
Lets look at some possible revenue figures. If Perez is getting on average about $5 gross per 1000 page views, a very conservative estimate, monthly gross revenue for the site would come in at about $1,344,500 per month. Since a site the size of PH would more than likely have special deals with advertisers, plus the fact that the main agency on the site is Blogads, that $5/1000 would more than likely be up near the $10/1000 (possibly more) which would effectively double gross revenue to somewhere in the range of $2.5mil to $2.7mil. per month.
The numbers are rough with a lot of guessing involved, but it’s safe to say the Queen of all media is no slouch financially and is running a $15mil - $20mil + per year business, which is probably more than a lot of the stars he snipes at are making.